Yasmina specializes in social media management, web content writing and optimization and web marketing, especially in the areas of food, insurance and ecommerce. She collaborates on clients’ digital strategies and is responsible for their implementation. She enjoys managing and creating content for our clients on Instagram, Facebook and Twitter. Always on the lookout for the latest digital trends, Yasmina has built positive relationships with content creators, runs multiple social media buying campaigns simultaneously, and is constantly analyzing the results of her online campaigns. She also handles community management of the various clients’ social accounts as well as those of the agency.
Passionate about communications, Yasmina holds a BA in Public Affairs and Policy Studies from Concordia University. Also interested in design and urban life, she holds a certificate in Urban Planning from the Université de Montréal. She is currently studying for a DESS in Management – Marketing Communication and Brand – at HEC Montréal.