Laurence has worked on a broad variety of projects pertaining to media relations, integrated communications, brand positioning and event planning in fields such as pharmaceuticals, aviation, retail and transport. Her finance background is reflected through her attention to detail and her forward thinking, but it is her experience in marketing and public relations that has fueled her creative side and has allowed her to play a key role on many accounts.
Passionate about turning ordinary messages into meaningful storytelling opportunities, Laurence has developed excellent writing abilities. Her outgoing personality and competitive spirit, coupled with her drive for excellence, make her an important contributor to our team when developing new strategies.
Laurence holds a bachelor’s degree in International Business from the John Molson School of Business at Concordia University.