Benoit has a notable talent in writing marketing content and also in writing corporate documents, particularly the production of corporate positioning statements and key corporate messages. He has a very creative mind but also has a strong sense of analysis, an essential mix for any communicator. At Capital-Image, he has developed and deployed various media relations campaigns, particularly in the financial and insurance fields. He manages content calendars for corporate blogs and produces content. He has worked on numerous communication projects at the municipal level, involving many stakeholders operating in complex and political ecosystems. His communication skills have allowed him to collaborate on international crisis communication projects.
Benoit holds a Graduate Diploma in Public Relations and Communications Management from McGill University.