Benoit specializes in corporate reputation management, in integrated communications strategy and in media relations.
He has a very creative mind, but also a strong sense of analysis, an essential mix for any communicator.
At Capital-Image, he has developed and implemented various media relations campaigns, particularly in the finance, insurance, tech, real estate and retail fields. He is quite talented at writing marketing materials and corporate documents such as positioning statements and key messages. He has worked on several major communications projects for large corporations and in the municipal sector, involving many stakeholders operating in complex political ecosystems.
Benoit holds a Graduate Diploma in Public Relations and Communications Management from McGill University.