ARIELLE BOURGOIN

Senior Consultant, Communication and Social Media

Arielle is experienced in the project management of digital & PR campaigns to enhance brand awareness and consumer engagement. She works on clients’ digital strategies and is in charge of their implementation. She enjoys managing and creating content for our clients on Instagram, Facebook and Twitter. Always on the lookout for the latest digital trends, Arielle has built positive relationships with content creators, runs multiple social media buying campaigns simultaneously, and is constantly analyzing the results of her online campaigns. She also handles community management for our clients as well as for our agency.

Having first started in traditional public relations, Arielle then specialized herself in digital communication which gives her a good overall vision to build 360 campaigns. Her specialities also include  influencer programs as well as social and digital advertising. She provides strategic counsel in the development or adaptation of national campaigns for the unique French speaking Quebec market. Over the years, she has accompanied many large Canadian brands mainly located in the consumer and packaged goods industry. Problem solver to the core, Arielle is result-oriented, motivated by challenges and is always looking for innovative ideas.

Arielle’s educational background has focused on understanding target audiences and creating compelling stories. She is a graduate of Université du Québec à Montréal (UQAM) with a Bachelor in Communication/Public Relations and of Université de Montréal with a certificate in Psychology.