Alida has over 15 years of experience in communications and public relations for major companies in the financial world. She develops and implements strategic communication programs for the largest professional firms in the country and is motivated to obtain compelling and quality results for the programs she carries out. Her experience includes the development of proactive media relations programs, project management and awareness campaigns for the media and the general public, leadership and spokesperson training, and product launches and promotions.
Alida holds a Bachelor of Commerce degree with a major in International Business as well as a Communications Certificate from Concordia University. She is also the recipient of provincial and national awards for public relations programs.