The value of a company is measured both in tangible assets, such as accounts receivable, investments and capital assets, and intangible assets, such as its reputation and employee talent and experience.

A study by the Harvard Business Review estimated that between 70% and 80% of a company’s market value is related to its intangible assets. A poorly managed crisis, or one that a company isn’t the least bit prepared for, can directly affect the value of these assets and could even have an impact on the company’s tangible assets. Crises affect more companies than people think: a 2006 American study by Oxford Metrica estimated that 83% of companies will face a crisis that could reduce their profitability by 2 0% to 30%.

A number of mechanisms can be put in place to anticipate and deal with a crisis effectively. To prevent a crisis or at least contain it, companies can build a good reputation, monitor issues and maintain relationships with the media and influential people, as well as with current and potential clients and the public in general. To plan emergency communications, companies can develop an emergency plan to manage the crisis and a communication plan to deal with and contain it, train key employees and produce communication tools and checklists to support these plans.

Does crisis and issues management in your company concern you? Call us. We’d be happy to help you watch over your image capital.

• Consulting
• Issue monitoring
• Media relations
• Relations with communities (clients, stakeholders, industry and others)
• Crisis management plans, including crisis communication plans
• Developing issues and crisis management strategies and tools
• Customized training, including media training

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